Professional Photography
Properly lit, correctly composed images — plus floor plans, video and aerial where the property calls for it.
How we sell
You Only Get One Chance to Price It Right
Overprice and you sit. Underprice and you leave money on the table. Here is exactly how we approach a sale — pricing, preparation, marketing and negotiation.
Start With a Free Valuation →The process
Our Seven-Step Selling Process
Free Valuation & Strategy Session
We review recent comparable sales, walk the property, and give you a written valuation with a pricing strategy — before you commit to anything.
Pre-Market Preparation
An honest list of what is worth doing and what is not. Often that list is shorter and cheaper than sellers expect.
Professional Marketing Assets
Photography, floor plans, aerial imagery and video. Most buyers decide whether to view your home from the photographs, so this is where the money goes.
Strategic Launch
Timing the listing to hit the market when your buyers are looking, with coordinated digital advertising from day one.
Showings & Feedback
Managed access with minimal friction, and honest feedback reported back to you — including the feedback you would rather not hear.
Offer Review & Negotiation
Comparing offers on terms, not just headline price. The highest number is not always the strongest offer.
Inspection, Appraisal & Closing
Where deals are actually won or lost. Holding your price through this stage is the part of the job that pays for itself.
Pricing
How We Price Your Home
Pricing is not a guess dressed up with confidence. It is a defensible analysis of what comparable homes actually sold for, adjusted for how yours differs.
Why overpricing costs more than underpricing
An overpriced home burns its most valuable asset: the first two weeks on market, when the listing is shown to every active buyer and every agent with a matching client. Miss that window and you are marketing to a smaller, more sceptical audience — and homes that reduce after sitting typically sell for less than they would have if priced correctly from the start.
How comparables are actually selected
Genuine comparables are recent, close by, and similar in type, size and condition. Each is then adjusted for the differences — an extra bathroom, a finished basement, a newer roof, a better lot. The output is a range and a strategy, not a single number.
What the appraisal has to support
If your buyer is financing, an appraiser has to justify the price using the same comparable sales. A price the market will not support does not survive that stage, which is why we price against what appraisers will see.
Marketing
How We Market Your Home
Targeted Digital Advertising
Full MLS syndication plus paid social and search advertising aimed at buyers actively looking in your town.
The RE/MAX Network
The referral reach of RE/MAX Andrew Realty Services, applied by a team that works this specific market.
Get Your Free Home Valuation
A real valuation from a local agent — not an automated estimate. Free, no obligation.